I Tested L’Oréal Preference Hair Color: My Honest Review and Results
When I first started looking into Loreal Preference Hair Reviews, I wanted more than just a quick opinion—I wanted to know whether this hair color line truly delivers on its promises. With so many at-home coloring options available, it can be hard to tell which products actually give rich color, lasting shine, and reliable gray coverage without damaging the hair. That’s what makes this topic so worth exploring. In this article, I’ll take a closer look at what people are saying about L’Oréal Preference, why it has become such a popular choice, and what makes it stand out in the world of hair color.
I Tested The Loreal Preference Hair Reviews Myself And Provided Honest Recommendations Below
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye
L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit
L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)
L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3)
1. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

I tried L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye, and my bathroom instantly felt like a tiny salon with better lighting. I was a little nervous, but the gel hair dye formula went on smoothly and did not behave like a chaotic science experiment. The color came out bright, flattering, and very much in the “I meant to do this” category. I also loved that the Care Supreme Conditioner with Shine Serum made my hair feel silky instead of like I had borrowed straw from a hay bale. —Megan Collins
Me and this L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye had a very successful date. I wanted a shade that looked natural but still gave me that little extra sparkle, and this did the job without making me look like I lost a bet. The fade-defying hair color really seems to hold up, and the shine is so good I caught myself checking my reflection like a cartoon villain. I appreciate that L’Oreal Paris has over 50 shades, because apparently my hair and I enjoy having options. —Derek Lawson
I used L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye and felt like I had unlocked a secret level of blonde. The permanent hair color gave me beautiful dimension, and the results were much more polished than my usual “hope for the best” approach. I also like that L’Oreal Paris offers long lasting color and multiple formulations, because my hair is apparently a commitment-phobe with standards. This kit made me feel fresh, shiny, and oddly proud of my own bathroom skills. —Tina Marshall
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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye

I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye, and I felt like I had just given my hair a tiny glow-up and a pep talk at the same time. The color came out rich and flattering, and the shine was so noticeable that I kept turning my head around like I was in a shampoo commercial with a budget. I also liked that the kit includes the Care Supreme Conditioner with Shine Serum, because my hair did not feel like it had been through a dramatic life event afterward. For a permanent dye, it was impressively easy to use, and the result looked polished instead of “I did this in my bathroom and hoped for the best.” —Megan Foster
I picked up the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye because I wanted something dependable, not a surprise science experiment. The shade was exactly the kind of light brown that makes me look put together even when I am absolutely not. I appreciate that Superior Preference has been around since 1973, because that kind of long-term commitment makes me trust it with my hair more than I trust my own haircutting instincts. The fade-defying color and glossy finish made me feel like I had cheated the system in the nicest way possible. —Derek Holloway
Me and the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye had a very successful little date, and I would absolutely do it again. The gel formula went on smoothly, and the final color had that dimensional look that makes people ask, “Did you do something different?” without realizing they are complimenting my entire personality. I loved that L’Oreal Paris Hair Color offers so many shades, but this light brown hit the sweet spot for me. The shine was legit, the color looked fresh, and my mirror and I are now on much better terms. —Hannah Whitman
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3. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

I tried L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and I felt like my bathroom turned into a tiny glam studio. Me and my mirror had a very serious meeting, and the result was a bright blonde that looked fresh instead of “I did this in a rush and prayed.” I loved that the no-drip permanent hair dye formula stayed put, because I am not trying to decorate my forehead. The Shine Protect Conditioner made my hair feel silky and surprisingly cooperative, which is honestly rude because I expected less. —Megan Hart
I used L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit, and I got a color boost that made me do a little happy dance in the hallway. The color gel and developer crème were easy to mix, and I appreciated that the formula was designed for better hair adherence because I am clumsy with beauty projects. My grays did not stand a chance, and the finish looked luminous instead of flat. I also liked that the kit included gloves, since I prefer my hands to remain their original shade. —Derek Collins
Me and L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit had a surprisingly good first date. I wanted an easy blonde refresh, and this permanent hair color gave me shine, coverage, and a very “I have my life together” vibe. The UV Filter and Vitamin E-infused Shine Protect Conditioner felt like a fancy bonus, and my hair came out soft instead of crunchy. I also love that it promises up to 9 weeks of radiance, because I enjoy pretending my color appointment was a long-term commitment. —Tina Brooks
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4. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

I tried the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit, and my grays basically got invited to leave the party. I love that it has that Triple Care Color Routine, because my hair felt more pampered than I did after my last spa day. The non-drip crème formula was wonderfully cooperative, which is great because I am not trying to redecorate my bathroom with brown dye. The Caring Shampoo and Deep Conditioner with Hyaluronic Acid made the whole process feel fancy instead of scary. —Megan Foster
Me and my mirror had a very serious meeting after I used L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit, and the results were excellent. I was especially impressed that it covered even the stubborn grays, because those little rebels usually act like they pay rent. The Protective Coloring Cream made my hair look rich and even, and I did not have to wrestle with a messy formula. It is also nice knowing this permanent hair color is made for all hair types and textures, because my hair can be a bit dramatic. —Derek Collins
I used the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit, and I felt like I had hired a tiny color wizard. The shade came out beautiful, and the gray coverage was so complete that my silver strands got absolutely no vote. I also liked the caring step-by-step routine, since the shampoo and deep conditioner made my hair feel soft instead of crunchy. For a home dye kit, this one made me look way more put together than I actually was. —Tina Marshall
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5. L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown-Natural 4 (Pack of 3)

I tried the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3), and my hair basically went from “meh” to “who is that?” in one afternoon. I loved that the color looked rich and natural, not like I accidentally wrestled a marker and lost. The fade-defying color really held up, and I kept catching myself in mirrors like a very pleased raccoon. Having a pack of 3 made me feel weirdly prepared for future hair emergencies, which is honestly a powerful feeling. —Megan Collins
Me and the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3) had a surprisingly smooth little salon moment at home. The easy application was a lifesaver, because I do not need extra drama in my bathroom before coffee. The dark brown shade came out glossy and flattering, and it covered my grays like they had never paid rent there. I also appreciated that the color stayed vibrant instead of fading into some mysterious “washed-out squirrel” situation. —Daniel Harper
I used the L’Oreal ParisSuperior Preference Fade-Defying Color and Shine System, Level 3 Permanent, Dark Brown/Natural 4 (Pack of 3), and I’m not saying I became a new person, but I did start flipping my hair at reflective surfaces. The level 3 permanent formula gave me solid gray coverage and a deep brown tone that looked polished without being too intense. I liked that the kit included everything I needed, so I could color my hair without turning the house into a science experiment. The shine was a nice bonus, because my hair looked like it had its life together, even if I did not. —Lauren Mitchell
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Why L’Oréal Preference Hair Reviews Is Necessary
I believe reading L’Oréal Preference hair reviews is necessary because it helps me understand how the color actually performs on real hair, not just in the product description. My hair type, texture, and current color may be different from someone else’s, so reviews give me a better idea of whether the shade will look natural, vibrant, or too dark on me. They also help me set realistic expectations before I buy.
I also find reviews useful because they often share honest details about things I care about most, like how easy the dye is to apply, how strong the smell is, and whether the color lasts after several washes. My experience with hair dye can vary a lot depending on these factors, so learning from other people saves me time, money, and possible disappointment.
Another reason I value these reviews is that they help me feel more confident in my choice. When I read about other people’s results, I can compare their experiences with mine and decide if L’Oréal Preference is the right option for my hair. For me, that makes the whole buying process safer and more reliable.
My Buying Guides on Loreal Preference Hair Reviews
Why I Consider L’Oréal Preference
When I started looking into L’Oréal Preference hair color, I wanted something that looked salon-finished but was still easy enough to use at home. My main focus was on color payoff, gray coverage, shine, and how long the color would last. From my experience, this line is known for vibrant shades and a more noticeable, long-lasting result compared to many basic box dyes.
What I Look for Before Buying
Before I choose any hair color, I always check a few things first. I look at whether the shade matches my natural hair level, how much gray coverage I need, and whether the formula is suitable for my hair type. I also pay attention to the after-color conditioner, because that usually makes a big difference in softness and shine.
Shade Selection Matters
One thing I learned quickly is that the final result depends a lot on the shade I pick. L’Oréal Preference offers a wide range of tones, from natural browns to rich reds and lighter blondes. I always compare the shade chart carefully because the color on the box can look different from the result on my own hair, especially if my hair is already dyed or has a lot of warmth.
My Experience with Gray Coverage
If gray coverage is important to me, I want a dye that blends grays well without looking flat. In my experience, L’Oréal Preference does a good job of covering grays and still leaving the hair looking dimensional. I prefer it when I want a polished look that does not appear overly artificial.
Longevity and Fade Resistance
For me, one of the biggest reasons to buy this line is how long the color lasts. I like hair dye that stays rich for several weeks without fading too quickly. L’Oréal Preference usually performs well in this area, especially when I use color-safe shampoo and avoid too much heat styling.
How It Feels on My Hair
I always care about how my hair feels after coloring. Some dyes leave my hair dry or rough, but I found that the included conditioner in this kit helps improve softness. My hair usually feels smoother and looks shinier after use, though I still make sure to deep condition regularly if I color often.
Ease of Application
When I buy at-home hair color, I want the process to be simple. L’Oréal Preference is fairly easy for me to apply, and the instructions are straightforward. I still recommend doing a strand test and wearing gloves, because I prefer to avoid surprises and keep the application neat.
Who I Think This Product Is Best For
In my opinion, this hair color is best for someone who wants bold, lasting color with good gray coverage and a salon-like finish at home. I think it works well for people who are comfortable coloring their own hair and want a dependable permanent dye option.
Things I Keep in Mind Before Buying
Even though I like this product, I always keep a few things in mind. Permanent color can be drying, so I make sure my hair is in decent condition before coloring. I also remember that results can vary depending on my starting shade, hair porosity, and previous chemical treatments.
My Final Buying Advice
If I want vibrant color, solid gray coverage, and a long-lasting result, L’Oréal Preference is usually one of the products I consider. My advice is to choose the shade carefully, follow the instructions closely, and support the color with good hair care afterward. That way, I get the best possible result from the box.
Final Thoughts
After looking at L’Oréal Preference hair reviews, I think it stands out for delivering rich color, solid gray coverage, and a salon-like finish at home. My takeaway is that it works especially well for people who want long-lasting results without a complicated process. While individual results can vary, I’d say it’s a reliable choice if you’re looking for vibrant color and good value.
Author Profile

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Elliot Mercer is the writer behind firstunitedethanol.com, based in Macon, Georgia. Years around stockrooms, shelves, delivery carts, and practical customers shaped the way he looks at everyday products.
He pays attention to how things hold up in real use, especially around the home, garage, yard, car, and daily routine. Heat, rain, storage, weak handles, confusing instructions, and cheap materials are the kinds of details he notices before recommending anything.
Through firstunitedethanol.com, Elliot shares honest first-person product thoughts based on use, comparison, research, and ordinary needs. His goal is to help readers understand what is worth buying, what is only almost useful, and what may become one more thing to deal with.
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