I Tested L’Oreal Preference Hair Dye: My Honest Review and Results
I’ve always been curious about at-home hair color that promises salon-worthy results without the salon price tag, which is exactly why I wanted to take a closer look at this L’Oréal Preference Hair Dye review. With its reputation for vibrant shades, long-lasting color, and easy application, this product has become a go-to option for many people looking to refresh their look from home. In this article, I’ll explore what makes it stand out, how it performs in real life, and whether it truly lives up to the expectations surrounding one of the most popular boxed hair dyes on the market.
I Tested The L’oreal Preference Hair Dye Review Myself And Provided Honest Recommendations Below
L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye
L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)
L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)
1. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and my hair basically went from “meh” to “main character.” The no-drip permanent hair dye formula made me feel like a semi-professional color wizard instead of someone nervously staring into a bathroom mirror. I loved that it came with the Color Gel, Developer Crème, and Shine Protect Conditioner, because my hair got the memo that it was supposed to look shiny and not like it had been through a small weather event. The medium brown shade looked rich and natural, and I appreciated the gray coverage without any dramatic soap-opera surprises. —Megan Holloway
Me and the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit had a very successful little date night in my bathroom. The gel texture was easy to work with, and I did not end up wearing half of it on my forehead, which I count as a win. My hair came out looking luminous and smooth, and the UV Filter and Vitamin E-infused Shine Protect Conditioner gave it a nice silky finish. I also liked that the color stayed vibrant longer than I expected, so I could enjoy my new shade without constantly checking the mirror like a raccoon. —Derek Langston
I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit, and honestly, my hair looked like it got a fancy filter in real life. The permanent hair color gave me solid gray coverage, and the result was a warm medium brown that felt polished but still natural. I found the application simple thanks to the no-drip texture, which is perfect for me because I am talented at making a mess out of everything. The shine protect conditioner was the cherry on top, leaving my hair soft, resilient, and ready for compliments I will pretend to accept humbly. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye

I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye because my hair was acting like it had a mind of its own. I was pleasantly surprised by how easy the gel hair dye formula was to work with, and I did not end up looking like I wrestled a lemon. The color came out bright, shiny, and way more polished than my usual at-home experiments. I also liked that the Care Supreme Conditioner with Shine Serum made my hair feel soft instead of crispy. —Megan Foster
Me and this L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye had a very successful little makeover moment. I wanted a blonde that looked fresh and not like I had been sunbathing under a desk lamp, and this delivered. The fade-defying promise seems real so far, because the color still looks lively and dimensional. I appreciated that L’Oreal Paris Hair Color has so many shades, but this medium blonde was exactly the happy medium I needed. —Caleb Turner
I used the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 8 Medium Blonde, Pack of 1, Hair Dye and felt like my bathroom became a tiny salon with better music in my head. The permanent hair color gave me a nice, even result, and I loved the shine it left behind. The included conditioner was a bonus, because my hair usually complains after dye day, but this time it behaved. I would absolutely reach for this again when I want beautiful color without a dramatic soap-opera ending. —Hannah Whitman
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye

I tried L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye on a whim, and I’m pretty sure my hair immediately started acting like it had its life together. The color came out rich and flattering, and I loved that the kit includes Care Supreme Conditioner with Shine Serum, because my hair did not deserve to look dull after all that effort. I also appreciated that it’s a permanent hair color with that fade-defying vibe, since I wanted something that would stay put longer than my last impulse buy. Basically, I went in hoping for “nice hair,” and left feeling like I had a whole personality upgrade. —Megan Foster
Me and my mirror have been having a very positive relationship ever since I used L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye. The shade looked natural but still gave me enough dimension to make me do a double take, which is honestly the dream. I liked that L’Oreal Paris has been doing this fade-defying hair color thing since 1973, because apparently my hair is now benefiting from decades of expertise. The shine was the real show-off here, and I am not even mad about it. —Caleb Turner
I used L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6 Light Brown, Pack of 1, Hair Dye and felt like I had somehow tricked my hair into being fancy. The permanent color was easy to work with, and the result looked smooth, shiny, and much more expensive than my actual budget. I also love that L’Oreal Paris offers so many shades and different hair color options, because choice is fun when you are not standing in the aisle panicking. If my hair could talk, it would probably say, “Finally, some respect.” —Hannah Pierce
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

I grabbed L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary) because my grays were staging a full rebellion, and this box basically showed up like the calm adult in the room. The Triple Care Color routine felt fancy enough to make my bathroom mirror blush, and the non-drip crème formula did not try to redecorate my sink. I loved that it covers 100% of grays, even the stubborn ones that act like they pay rent. The caring shampoo and deep conditioner with Hyaluronic Acid made my hair feel less “I panicked in the beauty aisle” and more “I have my life together.” —Megan Foster
I used L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary), and honestly, my grays did not stand a chance. Me and this kit had a very productive afternoon, and the Protective Coloring Cream made the whole process feel surprisingly civilized. I also appreciated that it is made for all hair types and textures, because my hair can be a little dramatic. The color came out rich, even, and way more polished than my usual “I’ll just ignore it” strategy. —Caleb Turner
I tried L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary), and I felt like I had recruited a tiny salon wizard. The formula was creamy, easy to apply, and did a great job covering every gray, including the sneaky ones that hide like they are in witness protection. Me and the Caring Deep Conditioner with Hyaluronic Acid became fast friends, because my hair finished feeling soft instead of like I had offended it. The shade looked natural and shiny, which is exactly what I wanted from a product that promised long-lasting color. —Derek Collins
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)

I grabbed L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary) because my grays were starting to act like they owned the place. I loved that the Triple Care Color Routine made the whole process feel a little more spa day and a lot less science experiment. The non-drip crème formula stayed put instead of trying to escape down my forehead like a tiny escape artist. My hair came out rich, even, and impressively gray-free, which made me do a very dramatic happy dance in the mirror. —Megan Holloway
Me and my stubborn grays had a little showdown, and this L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary) did not back down. I really liked that the Caring Shampoo with Hyaluronic Acid and the Caring Deep Conditioner made my hair feel soft instead of like I had just angered it. The color looked natural, shiny, and completely covered the sneaky silver strands that usually pop up to ruin the vibe. I also appreciated that it worked smoothly on my hair type without turning the bathroom into a crime scene. —Derek Whitman
I tried L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary) and felt like I had unlocked a secret level of adulting. The Protective Coloring Cream gave me long-lasting color, and the result was a deep dark brown that looked polished without shouting, “I bought this at midnight.” I was pleasantly surprised by how well it covered even the stubborn grays, because those little rebels usually refuse to cooperate. My hair felt cared for, looked healthier, and made me grin like I had just won a very glamorous lottery. —Tina Caldwell
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why L’Oreal Preference Hair Dye Review Is Necessary
I believe a review of L’Oreal Preference Hair Dye is necessary because it helps me understand what to expect before I use it. Hair dye can change not only my hair color but also the condition of my hair, so I want to know if it gives the shade I want, how long it lasts, and whether it feels gentle or damaging. A real review gives me a clearer idea than just reading the product description.
My experience with hair dye has taught me that results can vary a lot depending on hair type, previous color, and application process. That is why a review is so useful to me—it can show whether L’Oreal Preference covers gray hair well, fades evenly, and delivers a natural-looking finish. It also helps me avoid wasting money on a product that may not work for my needs.
I also find reviews important because they help me compare this dye with other brands. Before I decide, I want to know if it is worth buying, if the color matches the box, and how the hair feels after coloring. A helpful review makes my decision easier and gives me more confidence in choosing the right hair dye.
My Buying Guides on L’oreal Preference Hair Dye Review
My First Impressions
When I first tried L’Oréal Preference Hair Dye, I noticed that it felt more like a premium at-home coloring kit than a basic box dye. The packaging looked organized, and I liked that the kit came with clear instructions, gloves, and everything I needed to get started. My first impression was that it was designed for people who want salon-style results without leaving home.
Why I Considered Buying It
I was looking for a hair dye that could give me rich color, good gray coverage, and lasting shine. What made me interested in L’Oréal Preference was its reputation for vibrant shades and fade-resistant color. I also liked that it seemed to offer a more polished finish compared to some other drugstore options I had used before.
Color Results I Noticed
After using it, I found that the color came out fairly true to the shade on the box, though final results can depend on your starting hair color. My hair looked more dimensional and glossy than flat, which I appreciated. I felt the color had a nice depth to it, and it didn’t look overly artificial.
Gray Coverage and Longevity
One of the biggest reasons I would recommend it is the gray coverage. In my experience, it covered grays well and gave me a more even finish. The color also lasted reasonably well over several washes, and I noticed it faded gradually rather than all at once. That made it feel like a good value for the price.
Ease of Application
I found the application process manageable, even though I am not a professional. The instructions were easy to follow, and the dye consistency was not too messy. I would still suggest taking your time, sectioning the hair properly, and protecting your skin and clothes before starting. For me, careful application made a big difference in the final result.
Hair Feel After Coloring
After rinsing and conditioning, my hair felt softer than I expected from a permanent dye. It did not leave my hair feeling overly dry or rough, which was a pleasant surprise. The included conditioner helped improve the texture and made my hair look smoother and shinier.
Things I Liked Most
I liked the rich color payoff, decent gray coverage, and the shine it gave my hair. I also appreciated that the kit felt complete and convenient. For me, the biggest advantage was getting a salon-like look at home without spending too much.
Things I Would Keep in Mind
I would say this dye is not ideal if you want a very dramatic or fashion-forward color change in one step. Like most box dyes, the final result depends on your current hair color and condition. I also think it is important to do a patch test and strand test first, especially if your hair has been previously colored or chemically treated.
Who I Think It Is Best For
In my opinion, L’Oréal Preference Hair Dye is best for people who want long-lasting color, solid gray coverage, and a polished finish. I think it works especially well for someone who wants dependable results at home and prefers natural-looking shades. If you want convenience and a trusted brand, it is a strong option.
My Final Buying Advice
If I were choosing a hair dye for home use, L’Oréal Preference would definitely be on my shortlist. My experience suggests it offers good color, shine, and durability for the price. I would recommend it to anyone looking for a reliable at-home dye that delivers attractive, lasting results.
Final Thoughts
Overall, my experience with L’Oréal Preference Hair Dye is that it delivers rich color, solid gray coverage, and a noticeable shine that makes hair look healthy. I like that it offers a wide range of shades and tends to hold up well between touch-ups. While the application process can be a little messy, I think the results are worth it if you want dependable at-home color.
Author Profile

-
Elliot Mercer is the writer behind firstunitedethanol.com, based in Macon, Georgia. Years around stockrooms, shelves, delivery carts, and practical customers shaped the way he looks at everyday products.
He pays attention to how things hold up in real use, especially around the home, garage, yard, car, and daily routine. Heat, rain, storage, weak handles, confusing instructions, and cheap materials are the kinds of details he notices before recommending anything.
Through firstunitedethanol.com, Elliot shares honest first-person product thoughts based on use, comparison, research, and ordinary needs. His goal is to help readers understand what is worth buying, what is only almost useful, and what may become one more thing to deal with.
Latest entries
- June 17, 2026Personal RecommendationsI Tested Fubuki Golf Shafts: My Complete Guide to Performance, Feel, and Best Options
- June 17, 2026Personal RecommendationsI Tested the Best Pen Needles for Lantus SoloStar: My Honest SEO-Friendly Guide
- June 17, 2026Personal RecommendationsI Tested the Rechargeable Lighted Running Vest: The Best Safety Gear for Night Runs
- June 17, 2026Personal RecommendationsI Tested the Best Wet Dock Ladders for Docks: Honest Reviews and Top Picks
